I didn’t set out to start a company.
I set out to heal.
Much of my childhood was spent on my grandparents’ farm—a quiet place where the only sounds were the wind in the trees, a distant pickup on a country road, and the low hum of crickets at dusk. It was there I first learned the sacred rhythm of nature and the peace that comes with it. Years later, after losing my only child, that peace felt like the only thing that might begin to put me back together.
I found myself drawn to the outdoors—not as a hobby, but as a lifeline.
Overlanding became my path forward. The mountains, the deserts, the hidden backroads—they gave me something modern life had taken away: silence, wonder, and room to breathe. But every time I finally found stillness, I had to pack up and leave. Monday always came too soon.
The world, as it was built, didn't make space for healing.
So I decided to build something that did.
What began as a one-off solar array—just a clever tool to keep me working in the wild—quickly turned into something bigger. A stranger saw it, pointed, and said, “I need that.” And I realized: maybe I wasn’t the only one trying to stay just a little longer at the campsite.
That was the beginning of this company.
Our products are built for the modern wanderer. The solo traveler who finds home on the road. The content creator chasing golden light. The remote worker who’d rather send emails from the foot of a mountain than from a downtown high-rise. These are people who know the value of time, freedom, and great design—and they know that some things are worth investing in.
We create gear that helps you stay out longer. That helps you stay present. That gives you the freedom to choose stillness over schedules. And if just one person, someday, tells a friend that our gear helped them reclaim their life, then I’ll know it was all worth it.
This company was born from loss, but it exists to give people their lives back.
So roam a little farther. Stay a little longer.
And build the life that heals you.
— TIM OBLANDER
FOUNDER